I got the ideas from a gallery appeared today on the Italian online newspaper IlPost (here’s the article; sorry, the article is in Italian but Google Translate is your friend).
In few lines, that article has a gallery of 18 italian boys and girls who are famous on the web, that is, they have millions people enrolled their youtube channel, hundreds of thousands of likes in their FB page, millions of Instagram followers. They are influencers. They can wear a certain t-shirt or have a particular hairstyle and millions people, kids, teenagers want to buy that t-shirt or have that hairstyle. In this way, they also work like testimonials, as actors, tv characters and singers do.
The difference lies in the fact that actors and singers worked hard to become famous, thousands of hours of rehearsals, diet, gym, study and pursuit of the right sound or the right facial expression or tone of voice. Today’s influencers have did nothing of this but they sneaked into the notoriety business. They reflect today’s society, firmly grounded on aestethics and appearence and easy money; ephimere values which fill empty people and emptier people who worship them.
I don’t like all this. There is no meritocracy in all that. The absence of merit is drifting western societies. People who deserve be worshipped should be those who do something really useful and helpful for millions of people and not people who record themselves while playing Playstation. Where’s the merit?